JD Sports X TYC

With Singapore’s Bicentennial in 2019, UK retail giant JD Sports and TYC worked on a collaboration to mark 200 years since Raffles' arrival in Singapore as well as Singapore’s 54th year of independence (SG54).

TYC was tasked to create a set of illustrations using iconic Singaporean elements that could be interchangeably rearranged to be showcased on various platforms both online and offline.

The illustrations were animated and placed at all JD Sports’ outlets including their Flagship Store in ION Orchard, various in-store LED screens as well as printed on sticker packs, Ez-Link cards and denim tote bags. A large print was also displayed at the MRT entrance of ION Orchard.