Uniqlo Singapore Global SEA Flagship Store Opening
Graphics for the opening of Uniqlo’s Global SEA Flagship Store at Orchard Central, Singapore in 2016. The visuals were directed by fan responses to the question “How Do You Express Yourself?” on Uniqlo’s Facebook Page.
The graphics were applied on large-scale hoardings prior to the store opening where selected Uniqlo fans could see their online comments translated into bright and colourful illustrations. These graphics were later collaged and adapted into limited-edition tote bags available for customers during the opening week of the store.
Photo credit: Clarence Aw