Uniqlo Singapore Global SEA Flagship Store Opening
Client: Uniqlo Singapore
Agency Liaison: Kinetic Singapore
Graphics for the opening of Uniqlo’s Global SEA Flagship Store at Orchard Central, Singapore in 2016. The visuals were directly inspired by fan responses to the question “How Do You Express Yourself?” on Uniqlo’s Facebook Page.
The graphics were applied on large-scale hoardings during the store’s construction where selected fans could see their online comments translated into bright and colourful illustrations, as well as adapted into limited-edition tote bags available for customers